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Real estate embodies the American dream, and as a profession is filled with people fighting for their communities and their clients.

In her latest Interview, the Better Homes and Gardens Real Estate Brand president talks competition and the enduring appeal of legacy brands.

The question isn't whether this merger will change real estate, Lauren Henss writes, but whether that change will ultimately benefit consumers, agents or primarily shareholders.

On this episode of Real Estate Insiders Unfiltered, Rob Hahn and Greg Robertson from the Industry Relations podcast debate what this game-changing merger really means.

A challenger’s mindset separates leaders from followers. Greg Hague offers seven standards to question with the consumer’s interest as your compass.

While domestic buyers may be sitting on the sidelines this fall, foreign buyers are making their move. According to the National Association of Realtors, international purchases have increased since 2024, and savvy agents are taking notice.

Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact.

Harness the power of artificial intelligence. Drew Thompson shares ideas for getting to know AI and allowing it to get to know you.

Homebuyers are freezing their purchasing plans at increasingly higher rates, according to Redfin's latest market report. Fifteen percent of contracts, or 56,000, were canceled in August, the highest level since Redfin began tracking the metric in 2017.

The Compass name has largely overtaken Latter & Blum branding, but otherwise, the brokerage is still very much in the midst of a smooth transition to Compass's systems, agents said.

Don't fear the scale of a combined Compass and Anywhere, luxury expert Mickey Alam Khan writes. Instead, lean into your differentiators and your unique value proposition.

Darryl Davis looks at how resilience and responsibility at a young age shaped the Compass founder's approach to leadership and business.

Marketing overload is real. New contributor Remington Rand says agents need to cut busywork with AI and focus their time on their strengths.

While you can't control the market or the latest industry headlines, you can control your timely and clear communication with clients, coach Darryl Davis writes.

Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes.

The Trump administration is using its tight control over the mortgage giants to continue a vendetta against New York attorney general and other political opponents, critics say.

OpenAI announced on Monday that it had opened up its popular AI chatbot platform ChatGPT to popular apps. Users can now search for homes via Zillow directly within ChatGPT.

A staggering 93 percent of Americans believe housing costs are "unreasonable," according to Searchlight Institute's latest affordability survey.